The Owl Group has acquired a 20.5-acre site in Madeley, Staffordshire, marking the largest land purchase in the company’s ten-year history and paving the way for a 188-home residential development.
The Tamworth-based housebuilder will deliver the scheme on land off Bar Hill, on the southern edge of the village, under the name Madeley Grange. The project will include a mix of open market and affordable housing delivered across two divisions of the business.
Owl Homes will construct 96 open market properties across 12 house types, while Owl Partnerships will deliver 92 affordable homes. The affordable provision will include 29 social rent, 26 shared ownership and 37 additional affordable units.
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The development is intended to contribute to local housing supply, with a mix of tenures designed to support a range of buyer and tenant needs.
Mike Kelly, Managing Director of Owl Homes, said: “This acquisition marks a major milestone in Owl’s journey and an important step forward in how we continue to grow and diversify across the Owl Group.
Acquiring Madeley Grange supports our strategic growth ambitions, enhances our portfolio in Staffordshire, and enables us to provide high-quality homes across the region. Projects of this scale only succeed through strong partnerships and rigorous execution, and I’m proud of the professionalism and dedication shown by all involved.”
Delivery timeline and site infrastructure
A reserved matters application has been submitted for the scheme, with the first homes expected to be delivered between autumn 2026 and spring 2027.
In addition to residential units, the development will include 3.45 hectares of green open space, two sustainable drainage (SuDS) ponds and three play areas.
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Kelly added: “Not only is this site our largest acquisition to date but it also demonstrates the strength of our integrated approach and long-term pipeline across both open market and partnership-led housing. Its location perfectly aligns with our vision to bring high quality homes to semi-rural areas and villages, while still retaining close connections to towns and cities.
Developments like Madeley Grange allow us to scale responsibly whilst building long lasting communities. We continue to seek and secure further opportunities across the Midlands as part of our growth strategy.”
The Madeley Grange project forms part of Owl Group’s wider expansion across the Midlands, with the company continuing to target land opportunities that support both private sale and affordable housing delivery.
The scheme reflects ongoing demand for mixed-tenure developments in semi-rural locations, where connectivity to nearby towns and cities remains a key factor in site selection and planning.
